The subscription box that exists to inspire women to live abundantly with God, offering faith-based resources, books, and uplifting products.
Overview
Stephanie founded Butterfly Box and had seen some initial traction, but had been unable to crack the paid advertising side of things. She knew that unlocking a scalable, low customer acquisition cost channel was the key to success, so she reached out to Harbor Marketing Agency for professional help.
Approach
We started by conducting a thorough audit of Butterfly Box's Facebook™ Ad Account, website and business, which enabled us to pinpoint some areas for improvement in their campaign. Some bottlenecks they were running into included:
- Improper campaign objectives
- Pixel tracking issues
- No method for creative testing
- High Add To Cart Drop-off Rates
- No retargeting in place
Once these bottlenecks were identified, we got to work. We started by building on top of what was already working. This meant finding the winning audience and creative combinations and using those as our baseline. From there, we begin split testing variations of the successful ad creative, as well as designing brand new ad creative with new copy angles.
Results
As our testing progressed, we were able to identify new winning creative that resulted in a drastic reduction in acquisition costs. We eliminated the lower performing ads and allocated more and more budget towards the winning ads. On top of these improvements, we were able to expand their retargeting stacks by tapping into warm audiences that they were not previously targeting. We also unlocked new audiences of lookalikes and interest-based segments that produced massive returns.
"They have been incredible to work with. From the very beginning they were clear on what we could expect with our Facebook marketing and with their team. They have followed through on everything they have committed to. They have been great to communicate with. They're clear in their communication, they're timely in their communication, and their knowledge and experience has been invaluable to us as a company. In the four months we have been working with them, we have quadrupled our revenue."
Stephanie, Founder of The Butterfly Box
