A state-pride apparel brand offering products that empower customers to make a bold “STATE-ment,” showcasing their pride and love for their state.
Overview
Route One Apparel is a popular clothing and accessories brand that sells Maryland-themed apparel, merchandise, and accessories so that people can show their state pride.
Approach
We started out by conducting an in-depth of their Facebook Ad account. We found identified some areas for improvement such as campaign objective improvements, enhancing the ad creative, and ensuring the messaging was relevant to the audience depending at the stage of the funnel they were in.Once we identified these opportunities, we got to work building out new ad creative, switching up the account campaign structure, and writing copy that matched the customer journey.
Results
We have been working with Route One Apparel for over three years. Notable highlights in that time include 7x increase in revenue during the pandemic with a 10x ROAS, as well as scaling up ad spend 10x.
"The unique thing I've found with Harbor Marketing Agency is that I truly feel like they're a part of our team. They have the strength, quality of work, and structure in their team where we know we're assigned to a really great person."
Ali Von Paris, Route One Apparel
