A monthly cocktail kit that teaches you to craft bar-quality cocktails at home, featuring recipes designed by award-winning mixologists.
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Overview
We started by conducting a thorough audit of Shaker & Spoon's Facebook™ Ad Account, website and business, which enabled us to pinpoint some areas for improvement in their campaign. Some bottlenecks they were running into included:
- Low Click Through Rates
- Slow site speed
- High Bounce Rates
- High Add To Cart Drop-off Rates
- No schema installed
We used this information to develop a customized strategy tailored to their specific needs.
Approach
Once these bottlenecks were identified, we got to work. We started by building on top of what was already working. This meant finding the winning audience and creative combinations and using those as our baseline.From there, we begin split testing variations of the successful ad creative, as well as designing brand new ad creative with new copy angles.
Results
Since beginning work with Shaker & Spoon, we have significantly scaled their ad spend while drastically reducing CAC. This has allowed them to expand their team, move into a brand new fulfillment center, and experience the highest growth period the company has ever seen.
"Incredibly clear communication and clear expectations of goals. And on top of everything else, the results have been out of this world." — Mike, CEO of Shaker & Spoon
